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As of February 2015, approximately 94,700,000 US households (81.4% of television subscribers) obtain Fox News. Murdoch is the present executive chairman and Suzanne Scott is the CEO. In May 1985, Australian publisher Rupert Murdoch declared he and American industrialist and philanthropist Marvin Davis proposed to develop “a network of independent stations as a fourth marketing force” to contend directly with CBS, NBC, and ABC through the purchase of six television stations possessed by Metromedia. In February 1996, after former U.S. Republican Party political strategist and NBC administrative Roger Ailes left cable television channel America’s Talking (now MSNBC), Murdoch asked him to start Fox News Channel. Ailes required five months of 14-hour workdays and several weeks of rehearsal shows before its launch on October 7, 1996. From the beginning, FNC has sited heavy emphasis on visual presentation. Graphics were intended to be colorful and gain attention; this assisted the viewer to grasp the main points of what was being said, even if they could not hear the host (with on-screen text summarizing the position of the interviewer or speaker, and “bullet points” when a host was delivering commentary). During the September 11, 2001 attacks, Fox News was the first news organization to track a news ticker on the bottom of the screen to keep up with the flow of information that day. The ticker has persisted, informing viewers about additional news which reporters may not mention on-screen and repeating news mentioned during a broadcast; it has demonstrated popular with viewers.