Bloomberg TV is an 24-hour American-based international cable and satellite business and capital market live stream TV channel, possessed by Bloomberg L.P. It is disseminated globally, reaching over 310 million homes worldwide. Its headquartered in New York City, with European headquarters in London and Asian headquarters in Hong Kong. Bloomberg Television also provides live streaming TV online free for its viewers. Bloomberg Television first introduced in the United States on January 1, 1994 under the name Bloomberg Information TV, before it was summarized to its current name in 1998. Shortly after Bloomberg’s launch, the now-defunct American Independent Network carried a broadcast of the channel at several times each weekday from 1995 to 1997, which was selected by some broadcast stations in early morning periods to deliver a de facto morning business show. The network’s morning pre-opening bell programming was also declared on the USA Network, simulcasted in a paid programming arrangement with the channel until 2004, when that network released the simulcast months before the NBC Universal merger was consummated, due to concerns that USA would then air the coverage of a competitor to future sister network CNBC.
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Bloomberg Television’s U.S. network debuted a new graphics package in January 2009. This recent scheme was first used on the network’s now-defunct pre-market program, Starting Bell, before the new graphics extended to all of the network’s programs on February 17, 2009. Also on that date, Bloomberg U.S. restored its weekday programming lineup (see “Programs on Bloomberg” below). In October 2009, Bloomberg Television debuted another new graphics package. In 2011, Bloomberg Television declared a strategic relationship with Gas Station TV (GSTV) to deliver personal finance and business news to more than 27 million viewers each month at GSTV pumps. Bloomberg introduced a high definition simulcast feed on May 9, 2011, with Time Warner Cable as the first provider to carry it. In mid-April 2013, DIRECTV started carrying Bloomberg HD.