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SAMAA’s live news bulletins, penetrating political talk shows and a wide range of programs including sports, social issues and infotainment has enabled it to position itself among the top tier news and current affairs channels of Pakistan. SAMAA also happens to be the foremost channel working on innovative journalism initiatives that includes user generated content through its iSAMAA (www.isamaa.tv) citizen journalism platform which empowers the common man to take active part in sharing unique news and content with the world. At the same time, technology convergence in the form of ‘Breaking News Alerts’ on cell phones is one of the key initiatives from SAMAA to keep ON the GO people up to date with the latest happenings in the most convenient, efficient and timely manner. Over the period of years, SAMAA’s responsible, correct and prompt reporting has made it the voice of Pakistani people and has earned it tremendous recognition and numerous national and international awards of the highest truthfulness to add to its remarkable credibility as a responsible media entity. SAMAA activities to continue bringing wider, smarter, unbiased news and independent reviews through its largely appreciated news and programs to its viewers.